Alpha Paw, pet food and welfare company raises $ 8 million

• Pet food and welfare company Alpha Paw recently announced that it has raised $ 8 million in a Series A funding round. These are the details.

The pet food and welfare company Alpha Paw recently announced that it had raised $ 8 million in a Series A fundraising round.The fundraising round – which was led by Nordic Eye – supports the growth the company has experienced since launching in late 2018. Alpha Paw is known to represent one of the largest breed-specific pet communities in the world with over 10 million followers among fans of various races. social pages and platforms.

In the 3 short years since Alpha Paw was founded by father-son entrepreneur duo Ramon van Meer and Victor van Meer, it soared, making $ 750,000 in sales in its first year. to over $ 20 million in 2020 and a projection of $ 35 million this year. . And the Series A funding will help Alpha Paw continue to expand its product line, acquire other brands of pets, and move forward with its vision of being the best health resource specific to the world. the breed for every pet need. And in the coming months, Alpha Paw will launch a line of wellness subscription packs that include everything a parent needs for personalized pet health diets.

Alpha Paw offers a large catalog of carefully selected, breed-specific pet products designed with a trusted “veterinary approval stamp” from leading pet experts and certified veterinary professionals. And as a result, Alpha Paw fosters a valuable, long-term relationship with pet parents, something more mainstream pet retailers have failed to do as effectively. With products ranging from personalized pet foods to dog ramps and supplements, Alpha Paw makes it easier than ever to meet any pet wellness need.

For every product purchased, Alpha Paw donates meals to shelter dogs across the country. And so far, they’ve donated over 500,000 meals and it’s not over yet. The company has also started its own charitable foundation called The Alpha Paw Foundation – which partners with local and national nonprofits and shelters and runs donation campaigns and adoption events, aimed at helping as many of rescued animals as possible to find loving homes.

KEY QUOTE:

“Alpha Paw customers seek the best in quality and design for their pets and they are passionate about the unique needs of each breed. Our vision is to empower pet parents to give their pets the same quality care they give themselves. This means daily exercise, proper supplements, nutrient-dense foods, and dental care. If this is something you do for good health, we want you to be able to do it for your pet.

– Alpha Paw CEO Ramon van Meer